Arrival, registration & breakfast networking

Introduction from The Network Group & Chairperson

A brief introduction to the event software, SNS - this software, unique to the industry, empowers our attendees to make the most effective use of their time at the event by maximising networking opportunities. The software designs a personalised agenda & enables attendees to arrange one-to-one meetings with each other. This will be followed by a welcome from the chairperson.

Hannah Hamilton, Director of Marketing, United Learning

Adapting Marketing Strategies to Add Value to Company Brands

• Designing marketing campaigns to tackle misconceptions about company image
• Developing marketing strategies to strengthen product launches and increase revenue streams
• Tailoring marketing approaches to increase engagement with new audiences

Lisa Delaney, Head of Marketing & Lifestyle, Cathay Pacific

Implementing Automatic Workflows for Marketing Content Generation

• Embedding automatic workflows to inform and adapt marketing content
• Utilising AI tools to increase efficiency of automatic workflows
• Key advice for engaging with staff to incorporate automatic workflows into content generation processes

Prashant Jain, Head of Marketing, North West Europe, HP

Panel: Developing AI-Informed Approaches to Expanding Marketing Team Capabilities

• Evaluating marketing strategies to identify where AI can improve efficiency in working systems
• Guidance for training staff to integrate AI tools into current marketing processes
• Exploring the risks and ethics of using AI in marketing without damaging brand credibility

Hannah Hamilton, Director of Marketing, United Learning (moderator)
Sundeep Kamath, Head of Global Industry Innovation & Marketing, Shell
Rory Hatherell, Head of Performance & Partnerships, eToro
Helen Carter, Head of Channel Engagement, Barclays

Roundtable discussions

Join group discussions with your peers on some of the most challenging & significant marketing topics - please confirm attendance prior to the session. Each host will facilitate the discussion & give a short presentation of key findings in the wrap-up session. Refreshments will be served during the course of the roundtables.