As marketing teams look to deliver more personalized, trusted experiences, consent and preference management has become a critical foundation for optimizing martech investments. During this session, we’ll explore how organizations can:

• Seamlessly integrate consent and preference signals across their martech stack
• Unlock the full potential of first-party data for personalization and engagement
• Ensure marketing innovation is aligned with privacy, compliance, and customer trust

This is a unique opportunity to share challenges and best practices with industry peers, while hearing how leading brands are putting consent and preference at the heart of their marketing strategies.

Speaker:

Edward Mason, Strategic Consent & Preferences Specialist, OneTrustEdward Mason serves as a Strategic Consent & Preference Specialist at OneTrust, the platform enabling the responsible use of data and AI. OneTrust simplifies data collection with consent and preferences, automates governance through integrated risk management across privacy, security, IT/tech, third-party, and AI risks, and drives responsible data usage by enforcing policies across the entire data estate and lifecycle. In his role, Edward supporting the OneTrust Consent & Preference Management solution where he advises companies on how to drive engaging user experiences while building trust and demonstrating regulatory compliance.